ABSTRACT
The article studies the strategies adopted by four video streaming providers to promote access and circulation of digital audiovisual content in the context of the COVID-19 pandemic in Argentina between 2020-2021. Based on the core model, type of ownership and origin, the cases are: the public platform Cine.ar;the national platform Flow;and the transnational platforms Movistar TV and Netflix. The areas of analysis are: measures adopted by the providers for access to content;production activities in the country;relationship with other agents of the communications industry;and impact on the business. (English) [ FROM AUTHOR] El artículo estudia las estrategias adoptadas por cuatro proveedores de streaming de video para promover el acceso y circulación a contenidos audiovisuales digitales en el contexto de pandemia de COVID-19 en Argentina entre 2020-2021. Atendiendo a la representatividad de modelo central, tipo gestión y origen, los casos son: la plataforma pública Cine.ar;la nacional, Flow;y las transnacionales, Movistar TV y Netflix. Los ejes de análisis son: medidas adoptadas por los proveedores para el acceso a contenidos;actividades de producción en el país;relación con otros agentes de la industria de comunicaciones;e impacto en el negocio. (Spanish) [ FROM AUTHOR] Copyright of Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria is the property of Universidad del Pais Vasco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)